The days of outbound marketing seem to be coming to an end. The "Wolf of Wall Street" mentality of harassing customers over the phone, sending spammy emails, and going door-to-door to close deals has become much less effective in recent years. This is due in large part to the fact that we, as consumers, have gotten really good at blocking solicitations. Caller ID, spam folders, and ad blockers have made reaching prospects very difficult for companies of all industries.
In today's climate, the game of marketing is changing towards a new strategy: inbound marketing.
In a nutshell, inbound marketing is the idea that if you provide value to customers first, they will respond by giving that value back by doing business with you.