Most entrepreneurs, execs, and managers are in a constant state of pitching. You pitch investors for money, brands for partnerships, potential candidates to take jobs, and even your teams to get your ideas approved. However, all the preparation in the world may not simply be enough. A good deck and strong data points are important but ultimately, if you want to deliver a persuasive presentation and seal the deal, it comes down to three main tactics.
It's Not All About You.
Often, people pitch the thing that they want without centering it around why it's beneficial to the person/organization they are pitching. If you are a young company pitching a larger brand then you have to center your pitch around proving what your value add is to that specific brand. What can you bring to the table that no one else can and that will help achieve that brand's business goals. Partnerships only work when both people are benefiting from a deal so make sure your presentation materials and voiceover are a reflection of what you can do for them instead of what they can do for you.
James Dean may have been a great actor but I don't think he would have done well in a business development role. Cool, calm, and collected is a fine way to present an update but it's not the way to get a deal done. You need the people on the other side of the table to be just as excited about the opportunity as you are so your energy should be up when you present. Speaking clearly and standing/sitting up straight are good basic principles of presentation but it's amazing what smiling and having animated body language can do for winning a deal. You want the people in the room to be delighted, inspired, and energized when you finish your meeting. (Warning: coffee is not a bad idea before a pitch but beware of over caffeinating which can lead to speaking too quickly and being jittery!)
Be Confident and Coveted.
Imagine sitting in a board room and one person is texting, the other is dazing out the window, and the other is grilling you about the why? Don't let it phase you. Keep your energy up, be clear, and do what you need to in order to get the attention of your audience. No matter how much you may want to close a deal, do not appear to be in a hurry or anxious to get a decision. This will only make you appear desperate or amateur, which is not appealing under any circumstance. People are attracted to companies/deals/people that they think are in demand and desired so it doesn't hurt to let people know that they aren't the only potential suitor. Portraying confidence and choice can often be the thing that will make or break the opportunity. Those who have the ability to choose are the ones who hold the power.