Experts frequently advise business owners who manufacture products to turn them into "services" so they can create a smoother cash flow. They also tell people who sell services to turn them into products so they have an asset to sell in the future. Which one is right? 

Meet David Harouche, the Inc. 5000-winning CEO of a product company who's transitioning to a service-based model.

Meet Bruce Eckfeldt, another Inc. 5000 honoree who runs a service-based company that's beginning to develop products. 

Find out the truth about these two competing strategies from two "on-the-ground" CEOs at this dynamic panel.

Event to be held at Inc. Magazine's Downtown Manhattan HQ.
Space is limited. Click here to see if you qualify for a complimentary pass.