Every experienced businessperson understands the benefits of good mentors. The knowledge they bring can be instrumental to a founder's development and directly spur company growth.
But what if you don't have the network to generate a mentor that fits your current needs? Well, instead of waiting around, why not learn from the nation's #1 business strategist.
You may have heard of him. His name is Tony Robbins.
Robbins is the ultimate life coach and an expert on business leadership. And when he's not making participants walk on hot coals across the world at his seminars, he's inspiring some of the biggest names in business. Robbins super fans include Salesforce.com CEO Marc Benioff and Paul Tudor Jones of the $13 billion hedge fund, Tudor Investment Corp.
Long story short - Tony Robbins is a good person to listen to when it comes to creating a successful business. With that in mind, it's time to pay attention.
Here are Robbins 4 tips for building a business that lasts.
1. Focus on innovation - Innovative businesses meet the needs of their clients in a unique way. In order to be sustainable, you must continually innovate and evolve.
2. Focus on marketing - Good marketing requires that you first understand the true benefits of your product. Next, you must have a clear idea of what your customer's actually want. With this complimentary knowledge base, you can create powerful marketing that will get your prospects attention.
3. Find your differentiation - Look hard at the market, then alter your offering to satisfy customer needs. By differentiating your offering, your business will stand out.
4. Maintain your drive - You must maintain proper motivation in order to innovate, market you product, and differentiate your offering. Building a business requires commitment, and maintaining your drive is a key component. Show up to the office every day with the same passion and energy you had when you first started.
But don't only rely on Robbins, or any other guru's teachings for that matter. Even with good mentors and teachers, advice will only take you so far. More important, is the implementation of that advice.
For an added dose if inspiration, here's a quote from Robbins about achieving great rewards in life.
"I believe life is constantly testing us for our level of commitment, and life's greatest rewards are reserved for those who demonstrate a never-ending commitment to act until they achieve. This level of resolve can move mountains, but it must be constant and consistent."
Now get out there, be bold, and move mountains!