So, you're looking for ways to outrank your competitors in search engines. That's great...but so is everyone else!
And there seems to be a never-ending list of strategies to solve the ever-evolving Google algorithm. Some are focused on building credibility for your site, while others believe in careful evaluation of keyword search.
However, by now, you've probably realized that there isn't a single solution to solve the online marketing equation. But still, the desire remains...you want to get your business to the #1 spot on Google search.
So what do you do?
Well, you could start by listening to the person who consistently ranks #1 for unpaid Google searches for terms like "online marketing" and "internet marketing". He's an entrepreneur who has been hired by clients like Amazon, GM, and Viacom to help grow their revenue streams and was named one of the top 100 entrepreneurs under 30 by president Obama.
If you don't know his name, simply search "online marketing" and see what comes up. Today, his website ranks #3 for unpaid search. Oh...and the #1 unpaid ranking, QuickSprout, is his website too.
His name is Neil Patel, and he's also a fellow Inc.com contributor.
Patel is a great resource for anyone looking to learn how to generate organic traffic and develop quality content marketing. His big focus, teaching people how to generate traffic without spending money on advertisements, is something we all need.
On his website, Patel offers a series of informative blogs, podcasts and an SEO analyzer tool to help people learn how to drive traffic more effectively. Overall, Patel's advice is straightforward and actionable. And better yet, implementation won't cost you an arm and a leg.
One recent development in Patel's teachings has been the use of long form blog posts, or evergreen content, to build traffic and increase search rankings. This content marketing strategy, which has been gaining tons of traction as of late, suggests that producing longer content can lead to superior results.
Now you're thinking - "Well, how long, is long?"
According to Patel, the most effective long form content is 2,000+ words in length.
"This needs to be your new strategy," writes Patel about the subject of long form content. "I am a big believer in evergreen long-form content pieces. They perform better and add immense value to your audience."
In his detailed blog on the subject, Patel describes just how powerful these evergreen content pieces can be, making a strong case for spending time on long form to achieve more inbound leads.
But the content can't just be longer. With evergreen pieces, you must produce researched copy that is valuable to your audience. You must teach a topic in full, allowing readers to walk away with a deeper understanding of the subject. If you can accomplish this, the content will stay relevant over time, which is the ultimate goal.
And Patel isn't the only one in the industry raving about the necessity of long form content. Research is piling up that shows long form content is more important than ever.
When content over 1,000 words overwhelmingly received more shares and links than content with less than a 1000 words.BuzzSumo and Moz teamed up to analyze over 1 million articles, they found that
"Either people ignore the data, or it is simply too hard for them to write quality long-form content."
In a 2017 study by DirectResponseCopyWriting.com, a copywriting firm with expertise in long form content, they analyzed 50,000 websites and 10,000 search terms in Google. The results found showed that the average word count for the number 1 listing in Google is 2580 words.
"We found a significant correlation between content length and search engine results."
It's true that crafting well-researched content will take more time. But in the long run, you will reap the benefits. So pick your topic, do your research, and get to writing.