Many business owners, entrepreneurs and thought leaders want to position themselves as experts. They want to be known as key influencers in their particular field, but getting to a point of confidence in their expertise is more difficult.
Here are 10 simple strategies that can help you raise your profile and help you find the people who need your expertise:
1. Identify your skill.
When you know your skills and capabilities, it is easier to position yourself as an expert. What are your skills, experience, and knowledge?
2. Find your voice.
Create a website, define a target audience, and begin speaking from your experience. Let people find out what you know and what you stand for. Having a voice builds your authority and allows others to find you online.
3. Maintain your credibility.
Define what you know and draw a line. With your reputation at stake, this is not a time to practice "fake it till you make it." As you progress, remember that what is most important is to maintain your credibility and your reputation.
4. Network generously.
The real currency of networking is not about getting; it is about giving. It is about being generous with those you meet and sharing what you have to offer. Networking is what will get you introduced; generosity is what will make a connection.
5. Speak up everywhere you go.
A great way to be acknowledged as an expert is to apply to a conference and get booked to speak. Speaking engagements are a great way to reach your audience and build your credibility. Find professional associations or company boards or town hall meetings. Are there classes you can teach, either in a noncredit program or a traditional academic program? When people start calling you to speak about your what you know, you have become an expert.
6. Develop a blog.
Blogging provides you with a potential worldwide audience, and showcases your subject-matter expertise as well as your abilities as a writer. The key to writing a successful blog post is to keep the information useful and highly relevant, and to put out value articles frequently. Remember, you want people to see you as a resource, so provide the best information possible.
7. Become the source.
Journalists and writers are always looking for experts that they can quote in their articles. You can connect with these professionals with websites like Help a Reporter Out (HARO) or The Expert Connection (ProfNet); these sites can connect an expert with their audience.
8. Produce something.
Produce your own informational pieces such as books, e-books, or monthly newsletters. You can also create learning platforms with webinars, podcasts, or online videos to promote your services. You can then feature these products on your website or blog, or give them away when people enquire about your products.
9. Make use of social networking.
Social platforms are important to getting your expertise out. Be active on all social media platforms, such as LinkedIn, Twitter, Instagram, and Facebook. Use your expertise to add value when you can.
10. Help others along the way.
You can also develop your reputation as an expert by using your knowledge and expertise to help others. Signing on to skill share is a great way to become acknowledged as an expert in your field.
Become the expert: Connect, engage, and assist as many people as you can--that is how your influence will grow. Make every connection meaningful and every encounter significant. Before you know it people will be asking for your experience because they trust you.