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May 2018
The Magazine for Growing Companies
The onslaught of direct-to-consumer startups ranges from the mundane (the Sill, which sells potted plants) to the strange (La Ligne, which sells only clothing with stripes).
Scottie Cameron

Over 400 Startups Are Trying to Become the Next Warby Parker. Inside the Wild Race to Overthrow Every Consumer Category

Wharton professors, venture capitalists, and entrepreneurs are fueling an entire generation of Warby Parkers. Now there are more than 400 startups tackling products from toothbrushes to bras. What could go wrong?