How small business selects a law firm

Percent of

Top 10 factors respondents

1. Personal contact 54%

with members of

firm

2. Reputation 40

3. Prior relationship 26

with firm

4. Recommended by 15

other clients

5. Recommended by 14

banker

or accountant

6. Location 13

7. Range of services 13

8. Industry expertise 12

9. Fee 3

10. Small business's 2

parent company

Personal relationships, reputation, and references head the list of influences on small businesses' choice of attorneys.