Chartwell & Co. Inc. has reason to rejoice over a case of the blues.
Instead of printing the blue and black ink on its letterhead in one job, the Los Angeles-based public relations firm has saved more than $600 by printing only the blue ink on its stationery and storing it at the printer's.
Then, when Chartwell wants to send a mass mailing, the printer simply adds in black ink the balance of the logo, the address, and the release information.
Savings result by printing the blue ink on a large volume of stationery and by omitting the first press run of black ink. Chartwell's system also reduces turn-around time at the printers, claims the company's business development manager, Bruce Manning. In addition, when the firm recently moved, Manning didn't have to worry about an inventory of stationery printed with the wrong address.