The concept of quality circles in America is doomed to failure and will be short-lived. At best one will experience a three-year life span and then total collapse.

The average factory worker will seldom submit an idea or suggestion pertaining to increases in productivity. This stems from the fear that he or his fellow worker will be laid off. In many factory employee-participation programs, to reduce cost, you will find that the majority of suggestions will involve safety issues or perhaps material savings -- never how to increase productivity. This is one of the reasons America has priced itself out of the market.

American industry has a big selling job to do if quality circles are to survive.