Your October cover story ("Peering into Tomorrow") very properly points out the usefulness of trend analysis for business planning. Mr. Naisbitt's choice of Singer Co. as an example of a company that has benefited from this type of analysis is, however, curious, to say the least.
While Singer's aggressive acquisition program in the '60s and early '70s did move the company into aerospace, electronics, housing, and other industries, it also precipitated a financial crisis of substantial proportions. Singer's poor results in its Business Machines Division (primarily its small business computers and point-of-sale terminals) resulted in a $400 million loss on the disposal of the division in 1975. Singer has since divested itself of some of the other companies it acquired in its campaign to diversify.