Perhaps before David Liederman learns to speak Japanese, he might learn how to speak to the press.

His managerial attitudes seem archaic at best. Many successful entrepreneurs employing young people don't need the excessive controls Mr. Liederman utilizes. Given his low expectations, I'm not at all surprised that his employees live up (or down) to them.

It is Liederman's sexism that offends me most, however. First, he calls Debbi Fields an "airhead," an attractive front for her savvy husband. After denigrating a product that sells $45 million a year, he has the incredible audacity to suggest that his own growth issues might be resolved by marrying Debbi Fields! This is an entrepreneur worth emulating? I don't think so.

It seems fitting in this age of searching for excellence that Debbi Fields made the cover, not David Liederman.