INC.'s dissection of integrated software packages ("A Manager's Guide to Integrated Software." February) is right on the mark. It is high time for software developers to respond to actual business needs rather than attempting to lure us with such computer esoterica as mice and windows.
The assumption that integrated software makes is that every business needs spreadsheets, word processing, graphics, communications, outlining, database management, calendar management -- in other words, whatever the vendor is pushing. This assumption is wrong: Each business has unique needs. A company like Lotus, however, cannot make money writing software tailored to specific businesses, because its development and marketing costs would be too high. Its profit lies in convincing businesses that integrated software will solve all of their problems.