As the owner of a small business that prides itself on the development and marketing of new products for the beer and soft-drink industries, I am concerned about INC.'s emphasis on technical innovations and its virtual dismissal of the importance of nontechnical ideas.

It seems as though in today's business environment, practically all of the literature and even conversation is directed to computers, software, and microchip technology. While I agree that today's progressive world demands innovation in these areas, it also needs innovation and exploration in the nontechnical areas.

I am convinced that many young people -- would-be entrepreneurs -- find themselves in awe of this computerized world and are becoming discouraged about their ability to compete in the marketplace. Creativity should be encouraged in every child, but first it must be defined, and I am afraid that the business world is limiting the definition of a creative mind to one that is capable of and inclined toward twenty-first-century technological thought and innovation.

It would be refreshing to read more articles about twentieth-century products that nevertheless make businesses more efficient and productive. Such articles may well revitalize the desire and growth of young entrepreneurs, and who knows what better mousetrap they might build.

Our world is highly technical, but, given encouragement, even those of us with nontechnical minds can compete and, in turn, benefit and be beneficial.


The editor replies: Mr. Miller raises an important question of editorial balance, one that we deal with every day when planning and editing the magazine. Technological change is a fact of modern business life, and, therefore, an important element in a business magazine. But it is not true that INC. dismisses the importance of nontechnical ideas. Indeed, the majority of our articles deal with issues that transcend the realm of high technology. But perhaps the real question is, "What constitutes a high-technology story?" For example, is the article in this issue on the changing nature of subcontracting (see "Unlimited Partners," page 116) a high-tech article because several of the companies discussed are in electronics? We would welcome readers' thoughts and reactions.