"If you come to Japan with the feeling that America is number one, you will not be successful in this country. Americans come to Japan and Speak English because they think that English is the international language. From the moment you arrive at Narita, you say, 'Hello, hi, how you doing.' That will not lead to success. You'd better go to a sushi shop, eat raw fish, drink Japanese sake, and speak Japanese while selling the products. That must be done first."