The product was scandalous. Hair dye was for ladies of the evening in 1955, not for the girl next door. So when Lawrence Gelb decided to introduce his dye to the home market, he faced more than the usual marketing problems. An advertising agency devised a campaign that featured wholesome models posing with children. The agency decided to spend its whole budget on Life, the premier family magazine. But the Life censors, all men, found "Does she . . . or doesn't she?" too off-color. The agency convinced the censors to ask female staffers what they thought. After nobody objected to the line, the censors relented. And Miss Clairol was on its way.
Nov 1, 1985