Although I recognize and applaud Barry Merkin's tremendous ability, I do not believe Max Dresher received due credit. A special entrepreneurial talent is required to turn a basic concept into a profitable industry leader. Dresher combined this with a certain degree of management ability. Whether he decided to sell because he had the foresight to recognize his limited managerial expertise, or because he had reached the time in his life to relinquish the day-to-day stress of operating a business, Dresher achieved professional accomplishments seldom enjoyed by the majority of aspiring entrepreneurs.

Barry Merkin is quite obviously an astute and successful businessman. But his success in the brass-bed manufacturing business was the extension of a proven concept. He was exempt from the financial risks and marketing analyses required in the company's developmental stage.

The message behind this story is that successful businesses develop in two stages. Dresher completed stage one. Merkin applied his superior management abilities and modern technology, and stage two evolved. Entrepreneurs should recognize this concept, lest they not achieve their highest goals.