Corporate hierarchical bureaucracies may call employees entrepreneurs as a public relations lure in the same way that the Soviet Politburo proclaims that the Russian people live in freedom. Advertising copy does not define a concept. To discourage arbitrary use of the term, writer A. Craig Copetas might have asked the executives he interviewed in "The Selling of the Entrepreneur, 1986" (Behind the Scenes, March) to define what they meant by entrepreneur, and to define the factors that transformed their employees into entrepreneurs.
If the concept of the entrepreneur is to remain viable, certain elements must be present in each professional's charter. And each individual will need to acquire the requisite entrepreneurial abilities to "engineer" situational dynamics into desired outcomes.