In Richard Kreisman's "How Start-Up Franchisors Fail" (Franchising, September), MicroAge Computer Stores is used as an example of how wrong things can go in the initial phase of a franchising operation. Kreisman points out that MicroAge sold only 30 franchises out of a projected 100 in the first two years of operation. This would have been accurate five years ago; however, the story is very different today. MicroAge is now a 181-store chain with franchises in the United States, Canada, Europe, and Japan.
Nov 1, 1986