In the past, I too found what Tom Peters was preaching somewhat hard to swallow. Then I had the pleasure of spending one of the most educational, stimulating, and personally rewarding seminar weeks of my career at a Peters "skunk camp." We developed a set of working guidelines and project thought-starters using Tom's 45 "promises," as outlined in Thriving on Chaos.
The great thing about the program is that it emphasizes commonsense actions -- which for the most part don't even cost anything. The key is that there must be at least one person at a high level in the organization who is not just concerned about but totally obsessed with the need for quality.