Laurel Cutler's assessment (Face-to-Face, November) of the role of market research in the marketing mix of tasks was right on.

Her last point sums it all up beautifully. "We must help our customers find something to hang onto -- to sink roots into. One hundred percent quality, real service, unique design, style -- these are the product values that deliver the human values that never change: love, pride, joy, the family, self-esteem."