Do you hire students? This may help you understand their thinking. In ranking expectations for their first job out of college, opportunity for promotion tops the list with 73% calling it a "very important" factor to be considered. The least important factors? A corporate sense of social responsibility (35%) and company size (20%).

% of students who think the following attributes of their first job are "very important":

* * *

Company size 20%

Social responsibility 35

Work hours 41

Company location 50

Starting salary 53

Opportunities for

creativity 61

Benefits package 63

Long-term income

potential 65

Job security 69

Opportunities for

promotion 73

Source: Roper Campus Reports, The Roper Organization Inc., 1988