So many people asked to borrow his nifty pink Cadillac that Rick Shaub decided to make a business out of it. Last April he started Pink Cadillac Limousine Inc., in Potomac, Md. -- and drove right into the 1950s nostalgia boom. Now he's thinking about adding a pink stretch limo. His motto: "It doesn't cost much to be cool.'
Dec 1, 1988