APRIL 1989
Importance
Source of on scale of
satisfaction 1 to 10*
Pride in product/service 8.7
Control 8.2
Freedom 8.1
Flexibility 8.1
Self-reliance 7.8
Customer contact 6.9
Income 6.8
Employee contact 6.3
Recognition 5.9
Privacy 5.9
Security 5.5
Status 5.2
* According to surveyed small-business owners.
Source: Cicco & Associates Inc., 1987
Published on: Apr 1, 1989