MAY 1989

Your business is growing, your staff is getting bigger -- and you know less and less about each employee. What's more, they probably don't know much about one another. One way to attack the problem and celebrate your people? A company yearbook.

That's what Original Copy Centers Inc., in Cleveland, decided its three-shift, 110-person staff could use. The execution is simple: everybody fills out questionnaires asking about their favorite music, ideal weekend, biggest challenges, and best childhood memory. Other fill-in-the blanks: "What I really like about my job" and "My role at Original." The book devotes a full page to each person's quotes, which run alongside a large photo.

While the yearbook is for employees, marketing manager Michael Setta says that customers also browse through the books, which are displayed in the lobby of the company's headquarters. And company president Nancy Vetrone, who conducts all the annual reviews, uses the profiles as background.

Production, done in-house, costs about $1,600, mostly for photography. If Original had to pay for ev-erything, Setta estimates, the tab would be closer to $5,000.