
OCTOBER 1989
Is your company making any special preparations for the European unification in 1992?
Annual sales Yes No Don't know
Less than $50 million 45% 55% 0%
$50 million to $500 million 45 40 15
More than $500 million 69 13 19
Will European unification lower your company's cost of doing business in Europe?
Annual sales Yes No Don't know
Less than $50 million 20% 5% 75%
$50 million to $500 million 45 10 45
More than $500 million 44 19 38
Will a Euro-American joint venture be your company's major effort?
Annual sales Yes No Don't know
Less than $50 million 40% 25% 35%
$50 million to $500 million 25 45 30
More than $500 million 13 56 31
Source: "Preparing for 1992," survey of 300 executives by American Management Association, New York City, July 1989.