Three entrepreneurs in Memphis have launched a monthly newspaper for the just-say-no market. Recovery Times, a 20-page tabloid targeting recovering addicts, alcoholics, and their families, has already drawn national advertisers. With one in four U.S. families affected by alcoholism alone, the market is enormous but surprisingly untapped, says managing editor Scott Walker. Currently distributed free through major retail chains in the southern central states, the paper may go national next year.

-- Anne Murphy