Advertisements and employee referrals are still the methods of choice for recruiting used by both male and female chief executives. But male CEOs, this survey suggests, are more likely than their female counterparts to use headhunters and raid their rivals' companies.

of companies
using . . . Female-owned Male-owned

* * *

Employee referrals 89% 90%

Advertisements 89 72

Walk-ins 56 69

Educational institutions 33 55

Employment agencies 22 41 and consultants

Competitors 19 35

Source: "Female and Male Entrepreneurs: Their Personnel Practices and Influence on Employee Satisfaction," a study of small-business owners. Society for Human Resource Management Foundation, Alexandria, Va., 1990.