It's high time television tuned in to the over-50 market. The Golden American Network, in Beverly Hills, Calif., intends to do just that when it begins broadcasting this fall, via cable and independent television stations, to as many as 23 million senior viewers. To reach the growing over-50 set, the venture-backed network, planning a heavy slate of news and information, has allied itself with a cable company for distribution, and with more than 20 nonprofit groups for programming. CEO Bernard Weitzman expects to find revenues in the usual places: syndication and ads.
-- Anne Murphy