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Can't wait for the competition to begin in Salt Lake City? No need to. Local companies are already duking it out for a profitable piece of the $972 million in local income the Olympiad is expected to produce. Utah-based O.C. Tanner Co., a provider of employee-recognition awards, is donating its services to produce all the medals for the 2002 winter games. In return, the company expects to sell millions in commemorative Olympic merchandise. Of course, the commercial outcome of the games is far from certain. Jake Boyer of the Boyer Co. is heading up construction on the Gateway, a $375-million redevelopment project, which the developers hope will capitalize on the Olympic windfall. But that's only if Boyer can complete the project before the games begin. "You can't imagine the pressure," he says.

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