There are some powerful forces out there making life difficult for the owners of private businesses: globalization, industry consolidation, a federal government that barely understands entrepreneurship--to name just a few. As John Case writes in his thought-provoking look at the current climate (page 100): "It seems plain that the next 10 years will usher in a tougher marketplace." Yet there's no denying the unstoppable force represented in the 25 entrepreneurs we profile this month in celebration of Inc.'s 25th anniversary (page 108). This feature, orchestrated by deputy editor Jane Berentson, is both instructive and inspiring. Big corporations will always have certain mechanical advantages, but they will never be able to match the character and dynamic power of entrepreneurs. Inc. readers shouldn't have to look too hard in this issue to see a reflection.


Daniel McGinn, a Newsweek correspondent, began his career with a 1991 internship at Inc. Since then, his writing has appeared in The New York Times, The Boston Globe Sunday Magazine, Details, and Wired. For this issue, McGinn visited condom-maker Global Protection Corp. Despite the amusing company name, says McGinn, "they're serious about removing embarrassment from their products."

Before she joined Harvard Business Review as a senior editor, Leigh Buchanan wrote and edited for Inc. and, earlier in her career, for CIO magazine, owned by entrepreneur Pat McGovern. Leigh recalls some of her encounters with her old boss in the pages of our special section. It's a wonder she ever left.

Jen Laing has been a staff writer and editor at Allure and Real Simple; her work has appeared in The New York Times Sunday Style section, Travel & Leisure, and Women's Wear Daily. Laing first learned of Canyon Ranch founders Mel and Enid Zuckerman on vacation at their Massachusetts spa. There she picked up a taste for gourmet-quality health food, and a copy of the Canyon Ranch cookbook. She recommends the Zuckermans' Jet Fuel salad dressing recipe.

Warren Berger is the author of Advertising Today, a look at two decades of ad campaigns. He has also written for Advertising Age, Wired, Business 2.0, Forbes, and The New York Times. This month Berger profiles CEO Dan Wieden, whose tour de force ad agency created influential Nike TV spots like "Bo Knows," Berger's personal favorite.

A veteran observer of the business world, John Case was a senior writer and senior editor at Inc. for 13 years. He is the author of five books and collaborated on three others. He has written for a variety of publications, from The Boston Globe to Harvard Business Review. Interviewing CEOs for his feature on the state of American entrepreneurship, Case noticed that "today entrepreneurs are more nimble and flexible than before, constantly sniffing out new markets and niches."