"Hire people who are passionate about the specific problems you are trying to solve. We raised money for Jobster in 2004, when few start-ups were being capitalized. We were early to social networking. We signed up 150 customers in the first 90 days of going to market. As such, we quickly became the cutest kid on the playground for start-up enthusiasts, and everyone in town wanted to work at Jobster. A problem, looking back at it, was that many people (not all) joined Jobster because they wanted to work at Jobster but not because they were passionate about the specific business problems we were trying to solve. Getting this right is very hard but so important."