For this issue, creative director Blake Taylor led a comprehensive redesign of Inc., starting with the most basic element: the type. Taylor and the art department retired several sans serif fonts and replaced them with a custom version of Din, a German typeface known for its legibility and widely used for signage, starting in 1936. Inc.'s longtime text font, Minion, has been tweaked -- lightened up, among other modifications -- and made half a point larger for easier reading. Taylor also dispensed with most tints and rules on the pages. "We wanted to be as minimalist as we could while maintaining the personality of the magazine," he says. Previously, Taylor was design director at Fortune, a designer at Time, and design director at Adweek.
Jason Mischka's career in design began 10 years ago, when he created posters for the 70-seat theater he and his wife owned at the time. "I was hooked by poster design, and it led to a career," says Mischka, a deputy art director. "I'm thrilled to be doing it." One of his favorite parts of the redesigned Inc. is a new section called The Goods. "We were able to pack a lot of information in without making it hard to read," says Mischka. "Overall, the magazine feels a lot easier on the eyes now, a lot lighter." Mischka has also worked for Time Inc. Custom Publishing and Fortune Small Business.
Sarah Garcea, a deputy art director, designs Inc.'s new Strategy section. She also assigns many of the illustrations that appear in the magazine. Collaborating with artists to develop illustration ideas is one of her favorite parts of the job. "It's great to have artwork made with paper and pen on our pages," she says. "Illustrations can often bring things to a story that photos can't." Garcea is a redesign veteran; she has worked on makeovers of Field & Stream, Men's Fitness, and Elegant Bride.
Deputy editor Dan Ferrara worked closely with Inc.'s art department on the redesign. "I'm acting as an intermediary on behalf of our readers," says Ferrara. "So I was looking for what would be most useful and approachable to them." Ferrara, who once owned an art gallery, appreciates the impact that a well-presented nugget of business advice can make. "I don't have to remind myself how hard it is to run a business," he says. "I remember it all too well."