Tim Ferriss
Author and professional layabout

Ferriss's specialty is turning small amounts of effort into oversize results. He parlayed his experience running a modest online sports-nutrition business into The 4-Hour Workweek, a wildly successful book about how not to work hard. The book made Ferriss a hero to productivity junkies for its radical prescriptions -- it recommended ignoring most e-mails, for instance -- but part of its appeal was how seriously its author takes fun. On his blog, Ferriss drops wisdom on how to overcome self-doubt, how to become a better power lifter, and how to make sure that your life of leisure will survive the collapse of the U.S. economy.

From "The Not-To-Do-List"

"Do not answer calls from unrecognized phone numbers. Feel free to surprise others, but don't be surprised."