The federal healthcare website may be a fiasco, but thankfully there are a number of entrepreneur-run private insurance operators who have designed their offerings with small businesses in mind. If you choose to provide coverage for your employees, here are some options built by entrepreneurs for entrepreneurs.


A health insurance company launched by entrepreneurs-turned-financiers Josh Kushner and Mario Schlosser and backed by $40 million in venture capital. Currently licensed to operate in New York, Oscar promises greater transparency on costs as well as techy perks, such as unlimited access to telemedicine.

Startup Insurance

Launched by Scott Gerber, founder of the Young Entrepreneurs Council (and an columnist), Startup Insurance isn’t an exchange so much as a broker for insurance options tailored specifically to entrepreneurs and small-business owners.

Time-strapped business owners can get a quote on the website in just a few minutes or talk to professional brokers about plans by phone.


A defined benefit exchange backed by $35 million in venture funding, Liazon offers products that cater to small employers who give workers a fixed amount of money each year toward health coverage. Liazon is set up like an online store that lets buyers mix and match elements of the plans they want.