Good design isn't just a business meme: it's your product, your marketing message; it's the way consumers engage with you. Effectively, design isn't just an element of business; it is business.
Proving this vital point are the 2015 Best in Class Design Award winners, which were selected by an all-star panel of judges: fashion designer Cynthia Rowley; Valerie Casey, chief product officer of Samsung's innovation center; Troy Conrad Therrien, the Guggenheim's curator of architecture and digital initiatives; NewDealDesign founder Gadi Amit, and Ellen Lupton, the Cooper Hewitt's curator of contemporary design. This year's winners are all innovative, useful and pretty slick too. See below to marvel over each item in detail (and don't forget to vote for your favorite).