Editor's Note: This story is part of the 2018 Inc. 5000 Europe package, an annual tally of the fastest-growing private European businesses. Here, see how HelloFresh uses big data to cater to wide-ranging customer tastes from Canada to Australia.

HelloFresh--the Berlin-based meal-kit company that's now in 10 countries--has created more than 15,000 recipes since its 2011 launch. "For each recipe," says chief product officer Stacy Gordon, "we get maybe 50,000 ratings and comments from customers." ( HelloFresh had 1.45 million active customers at the end of 2017.) That feedback is used to tweak recipes, to simplify instructions for less-skilled home chefs, and to rank HelloFresh's most popular meals. Those for its top five countries are presented below. Turns out, Europeans like noodles and dumplings. Who knew?

United States: Figgy Balsamic Pork

United Kingdom: Creamy Linguine

Canada: Turkey Milanese

Germany: Cheese Spaetzle with Bacon

Australia: Korean Beef Tacos

From the March/April 2018 issue of Inc. Magazine