Inc. 5000 honorees tell us how they would tackle a common business challenge. This month: How did you figure out your company's voice on social media?
Sarah Dusek
Co-founder, Under Canvas (travel and hospitality)
No. 573 2017 rank | 791% Growth | $8.6M Revenue
"Through trial and error, we've figured out a balance between aspirational, for people who aren't ready to travel with us; inspirational, for people actively planning an Under Canvas trip; and helpful. We have agents who make bookings and plan itineraries, and it made sense to continue that dialogue on social. We want to be an expert that also helps you dream about where you might go next."
Chris Gathright
Founder, Sportique (retail)
No. 3,164 2017 rank | 103% Growth | $4.7M Revenue