For Modern Fertility's Afton Vechery, the biggest adjustment to going remote during the coronavirus crisis has been minor but symbolic: "I've had to switch from contacts to glasses because of all the screen time and video calls," she says. Vechery co-founded her home-fertility-test startup, which has $22 million in funding, in 2017. While many now have plenty of time on their hands for, well, fertility, Vechery is busier than ever. Here's how she stays productive.
Climb Every Mountain
The alarm clock buzzes at 6:30 a.m. "A lot of founders have these amazing morning productivity hacks, like meditation," says Vechery. "For me, the single greatest motivating factor is to just be doing something I love. And so, uh, that translates to emails in bed when I wake up." After that, Vechery typically bikes to work. During the crisis, she's swapped her commute for an early-morning ride to the top of San Francisco's Twin Peaks. It doubles as me time. "It's really helpful to understand what's going to bubble up from your subconscious when you're not being stimulated sitting in front of a computer," she says.
Vechery's days in quarantine include more one-on-one meetings than they did before, but that's the cost of keeping information flowing. Modern Fertility has implemented daily meetings at which employees can check on current and upcoming projects. And the staff has organized optional virtual lunches and happy hours, which Vechery will drop into when she can. Whether at home or in the office, she and co-founder Carly Leahy generally eat dinner while working and wrap up around 9 p.m.--though they encourage staffers to leave earlier.
Clear Screen, Clear Mind
Vechery relies on an app called Captio, which lets the founder email a note to herself with one click. But you won't find the Captio icon on her iPhone's home screen, which is clear of everything but three apps: Calendar, Clock, and Notes. Manually searching for apps lets Vechery ignore distracting notifications. "As a founder, there's constantly something else you could be doing," she says. "But when you have space to think through what you're working on, you're a better leader."
When she makes time for a TV show, Vechery starts with the season finale and views the episodes in reverse order. The strange habit helps prevent the urge to binge. "I have an incredibly addictive personality," she says. "So this is better for everyone." Vechery also unwinds by playing the trumpet. "It's a total break from everything else in life," she says. "It lets you process your thoughts in a really different way."