In 2008, the Great Recession hit, and Daniel Lubetzky panicked. The Kind Snacks founder (and current executive chairman) was naturally averse to spending money, and the crashing economy--high unemployment, low consumer confidence­--seemed like a deterrent for his then-young company's growth plans. But he was wrong. A single conversation with his investors changed his mindset and allowed his business to thrive while others floundered. In the wake of Mars Inc.'s purchase of Kind in December 2020 for an estimated $5 billion, Lubetzky reflects on lessons from uncertain times--and offers advice for launching during a pandemic.

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