When Covid-19 began confining people to their homes last March, panicked urban dwellers sent demand for Peloton's bicycles and treadmills through the roof. In some areas, sales soared as much as 400 percent compared with the year prior. The only problem? Supply chains started drying up -- and customers started getting antsy. Here's how co-founder and CEO John Foley, president William Lynch, and the rest of the Peloton team dealt with the crunch.
From the September 2021 issue of Inc. Magazine