Inc. Online Exclusives July 2007

July 2007

The Ultimate Start-up Guide
First, read the case studies in this issue, in which four legendary entrepreneurs comment on four especially promising new businesses. Then go to to continue the conversation.
A Podcast
Listen in as the entrepreneurs talk about how tough it can be to launch a new business.
Watch executives of uControl refine their elevator pitch with help from consulting firm Elevator Speech.
Big Love
Inc. staff writer Max Chafkin discusses the perils of promising too much to investors in a podcast here.
Leisure Pursuits
Senior writer Stephanie Clifford describes ways to get your products in front of vacationers here.
Perks and Pricing
To learn more about pricing strategy, read Inc. contributing editor Alison Stein Wellner's guide to raising prices here.