Main Street

Why the Southern California Wildfires Came at the Worst Time for Small Businesses

Widespread fires forced many Main Street business owners to evacuate or close their stores, just as shops geared up for the last three weeks of holiday sales.

Why 'Shopping Experiences' Might Lure Customers Away From Big-Box Stores (and Into Yours)

A small retailer has a greater chance of creating an emotional bond with its customers than a big chain competitor.

365 Days a Year, Christmas Is Big Business in These 3 Tiny Towns

These three towns have turned the holiday spirit in their DNA into commercial opportunity.

Dreaming of Opening a Small Business? Talk to These Brothers in Vermont First

Year after year, Dan and Matt Fraser keep their Norwich, Vermont, general store running by working 90-hour weeks and rarely taking a single day off.