Consider this recent declaration from Salesforce. In his Feb. 9 blog post, Brent Hyder, Salesforce president and chief people officer, wrote: "As we enter a new year, we must continue to go forward with agility, creativity and a beginner's mind--and that includes how we cultivate our culture. An immersive workspace is no longer limited to a desk in our Towers; the 9-to-5 workday is dead; and the employee experience is about more than ping-pong tables and snacks."
Salesforce will offer its employees flextime, fully remote, and in-office options. However, not all executives are on board with the concept of a distributed or hybrid work environment. Last month, at a virtual panel held during the World Economic Forum, two executives from major financial institutions said that working at home is losing its effectiveness.
Jes Staley, chief executive at Barclays, argued that working from home is "working as well as it is, but I don't think it's sustainable." Echoing that sentiment, Mary Erdoes, chief executive at J.P. Morgan Asset & Wealth Management, stated that employees' ability to focus "is fraying. It is hard. It takes a lot of inner strength and sustainability every single day to continue to focus and to not have the energy you get from being around other people."
The other side of the WFH coin.
But according to Thomas Moran, chief strategy officer at Prodoscore, which provides employee visibility and productivity intelligence software, year-over-year surveys demonstrate that working from home is not only sustainable, it also delivers increased productivity.
"We analyzed over 105 million data points collected from 30,000 U.S.-based Prodoscore users, revealing a 5 percent increase in productivity year over year, challenging the assumption by business leaders that employees working from home are less productive than when working on-site in an office," said Moran.
Adrian Reece, principal statistical consultant and member of the Prodoscore Research Council, added that workers in 2021 are looking to improve on their work autonomy and not have their freedoms regressed back into an office. "Research prior to the pandemic demonstrates the positive impact working from home has on an employee's job satisfaction; research during the pandemic has shown people are more productive at home than they were in the office. Hybrid in-person/telecommuting models are here to stay and represent the new frontier in work engagement and performance management research," said Reece.
To this point, Moran added, "Knowledge-based workers do not need to sit in a specific physical location in order to produce quality work. Done well, with companies investing in technologies to support the distributed structure, productivity is greatly enhanced."
Remote work productivity trends.
Increases in productivity from remote workers is not a 2020 trend, as noted in this 2013 study of a WFH experiment at CTrip, a 16,000-employee, NASDAQ-listed Chinese travel agency.
CTrip tracked its call center employees who had volunteered to work from home, finding a 13 percent increase in their productivity. At the time of this study, only 10 percent of U.S. employees were working from home, compared to 42 percent during the height of the pandemic.
In Prodoscore's 2020 survey of 1,000 U.S.-based workers, 80 percent said they're just as productive or more productive from home, and 91 percent appreciate the flexibility to manage their own schedules. "We're learning more about how employees can be most productive on their own terms," said Moran.
Working from anywhere demands consideration of an asynchronous schedule, allowing contributions from the workforce during the hours when individuals can be most productive. Variance, flexibility, intentional change to process, enabling collaboration from different associates at different times--all require a new management style.
Moran acknowledged that a high-performing remote workforce needs some tender loving care from management. "It requires support, flexibility, and good coaching," he said.
Correction: An earlier version of this column misstated Adrian Reece's title. He is a principal statistical consultant and member of the Prodoscore Research Council.