Mark Cuban’s Classic Definition of Success Is About Much More Than Becoming Wealthy and Famous

What does it mean to be successful? Cuban offers four perspectives that get to the core of what truly matters.

EXPERT OPINION BY MARCEL SCHWANTES, INC. CONTRIBUTING EDITOR, EXECUTIVE COACH, SPEAKER, AND AUTHOR @MARCELSCHWANTES

APR 11, 2024
mark-cuban

Mark Cuban. Photo: Getty Images

Success often gets tangled in metrics, milestones, and the relentless pursuit of more. But what if we stripped it all back to the essence and the core of what truly matters?

Mark Cuban, a name synonymous with entrepreneurial success, offers a refreshing perspective that pivots away from the conventional benchmarks of wealth and status.

In an interview nine years ago, Cuban said, “To me, the definition of success is waking up in the morning with a smile on your face, knowing it’s going to be a great day. I was happy and felt like I was successful when I was poor, living with six guys in a three-bedroom apartment, sleeping on the floor.”

This statement isn’t just a romanticized view of happiness; it’s a powerful lens through which we can redefine what it means to be successful.

Success is an inside job

At the heart of Cuban’s philosophy is the idea that success is an internal state, not an external one. It’s not about the accolades or the bank balance. It’s about the intrinsic satisfaction and joy you find daily. For leaders, this means having team members who aren’t just working for the next promotion or pay raise, but who find genuine fulfillment in the work they do and the impact they make.

Successful people have a positive outlook

Starting the day with a smile symbolizes a positive outlook–a crucial trait for leaders and entrepreneurs. It’s also contagious. When people approach challenges with optimism, they instill confidence and resilience in others. This doesn’t mean ignoring reality or glossing over problems. Instead, it’s about believing in the potential for positive outcomes and inspiring others to do the same.

Successful people find joy in the journey

Cuban’s reminiscence of sleeping on the floor before fame and fortune reminds us that joy doesn’t come from material success but from the often-bumpy journey and the experiences that make it all worthwhile. It’s celebrating small wins, overcoming setbacks, building invaluable relationships for life, and creating moments of enjoyment that make the journey rewarding. 

Success means being thankful for the lessons

A sense of gratitude for the experiences, challenges, and growth opportunities is embedded in Cuban’s reflection. People who practice gratitude can cultivate a sense of appreciation and positivity, which spreads outwardly. Since success most often involves other people, it’s acknowledging the hard work of team members, celebrating milestones together, and reminding everyone of the larger purpose and impact of their work.

Mark Cuban’s definition of success challenges us to find deeper fulfillment in whatever roles we play at work. It’s a call to lead with optimism, celebrate the journey, foster gratitude, and create workplaces where everyone can wake up with a smile, eager to face the day. In doing so, leaders not only enrich their own lives, but also ignite the true potential of their teams, crafting a definition of success that’s both profound and enduring.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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