What is one thing that Warren Buffett, Tim Cook, and the late Steve Jobs agreed on without a shred of doubt? 

Buffett taught a valuable lesson on success when he offered up this gold nugget of truth related to our work lives:

"In the world of business, the people who are most successful are those who are doing what they love."

A reporter once asked Apple CEO Tim Cook what advice he had for personal success. Cook's response, like Buffett's, was almost anticlimactic, yet full of simple wisdom:

"Do what you love, and put your whole heart into it, and then just have fun."

Finally, there's the iconic magnate, Steve Jobs, the co-founder of Apple, who once quipped:

"You've got to find what you love...your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle." 

Love what you do, do what you love.

Think about it. Does this thought ever run through your mind as you go through your daily corporate grind? For most of us, we take for granted our cushy paycheck, health benefits, and job security, even though we may despise our jobs, our bosses, and wish we were doing something else--something we actually loved.

Buffett goes further. He channels his inner life coach by telling a group of Georgia Tech students years back, "You need to really think about what will make you proud when you are old and look back on your life. That is the right direction to take."

I don't want to look back at my life and have regrets and "what if's." That's why I "preach" that love in action is the real competitive advantage in how we lead others. It's what I love to do--it comes from the heart. What do you love to do (in relation to work)?

Doing what we love is a major contributor to our happiness and success as humans. And, more important, knowing what you love should be a top priority. If you don't know what it is you love, then finding out what it is should be your first step.

Some people call it passion; others call it purpose. Whichever term you choose, your purpose is exactly what you can't help but keep doing. Even if there are low monetary rewards, you would probably do it anyway because of your love for it. When you discover what this is for you, it's the thing that makes you come alive.

It's what made Tim Cook come alive when he came to Apple to work under Jobs. He told students at the University of Glasgow, while receiving an honorary degree, that your choice comes from the heart: "There's a big difference between loving to work and loving the work. And there's a big difference between whether you fall in love with some work that is just for profits or revenues versus work that is in the service of others. And so I feel very strongly about that."

I'll leave you with this question to ponder: What makes you come alive?

Published on: Apr 24, 2019
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