New York Mayor Bill de Blasio this week pledged $10 million to bring more technology jobs to the city. But maybe all he needs to do is eliminate some government bureaucracy.

"I think it's great that the mayor is looking to bring new startup jobs to New York," but "we always kind of laugh at. . . the programs that are built to help startups but are very much structured like big-government and big-company programs," Brittany Hodak, co-founder of New York entertainment company Zinepak, said this week in a video interview with Inc. at the magazine's annual GrowCo conference.

Hodak said she once spent three days filling out 150 pages of paperwork in order for Zinepak to be certified as a woman-owned business.

"A lot of times these programs that have the best intentions, and have really good ideas behind them, are things that a startup’s going to look at and say, 'I'm way too busy building my company,' " she added.

But Zinepak's founders also praised the city where they have established their company. Co-founder Kim Kaupe said in the joint interview that Zinepak particularly appreciates the "collaborative co-working environment" that New York encourages.

Published on: May 22, 2014