- I confess. I initially activated my Instagram account several years ago to stalk my kids (and I still use it for that purpose). However, now I'm primarily using it to connect with like-minded entrepreneurs, build my brand, and garner inspiration from Instagramers that seem to have just the right message when I am pushing through a rough patch.
Instagram is the major leagues regarding social media platforms. Here are some usage stats:
· 400 million monthly active users worldwide
· More than 75 million daily Instagram users worldwide
· 30 billion photos shared to date
· 70 million photos are uploaded every day
However, it isn't just the usage. With such a large captive audience, it is an advertising power house. Instagram brought in $600 million in mobile ad revenues worldwide in 2015, and is forecasted to bring in $2.81 billion by 2017.
Engagement on Instagram is crushing engagement on Facebook and Twitter. Its per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter which is why Forrester calls it "The King of Social Engagement."
Instagram executives predict it is on track to hit 1 billion users.
But enough about the stats. Let's get to the accounts. We're all influenced by the messages we see and hear each day. When I open my Instagram, I quickly scroll through to get my doses of Inspiration - My "Vitamin I." These snapshots connect me with various tribes that are seeking the same messaging I am seeking. I have hand-selected the messaging that resonates with me.
So now I share with you some of my favorite accounts, those that inspire, inform, stimulate, and resonate. Start following them today for added motivation to move you forward.
(PS: Of course I'm on Instagram, and would love your Follow. I focus on high productivity, leadership, entrepreneurship, and creating a mindset of achievement & abundance. See you there: MarissaLevin1.)
The Big Names
Marcus Lemonis. Star of CNBC's The Profit, the turnaround King for businesses on the brink of bankruptcy or collapse. His posts keep us updated on the businesses he saves.
Richard Branson. The master of turning entrepreneurial fantasy into reality, and living a life of no regrets.
Brian Tracy. One of the original business thought leaders who learned how to monetize his knowledge through books, speaking, and media. He always has great lessons in success.
Buddha. The Instagram account for universal Buddhisms.
The Super Motivational Accounts
Here are my top 6 Instagrams for aggressive inspiration to keep me moving forward, even when the journey is hard.
Yes, I have two girl crushes.
Danielle LaPorte. Every woman should sign up for her TruthBombs. She always knows exactly what to say, in a way that cuts through all the clutter. You will read her posts and feel a charge of electricity through your heart.
Brene Brown. Best-selling author of the books that teach us to live our most whole-hearted & courageous lives, embrace vulnerability, and make the most of the time we have here.
The Best Instagram for Your Connection to Humanity
Anyone who has an Instagram account should be visiting the Humans of New York page every day for at least 5 minutes.
The Best-Dressed Canine on the Planet
MensWearDog. This is DEFINITELY the most styled Instagramer of all Instagramers. Bodhi is a Shiba Inu. Not only does he have a global web-based loyal following, he recently published a book: Menswear Dog Presents the New Classics: Fresh Looks for the Modern Man.