The age-old question for every startup is whom to involve in the board meeting. The reality is that there are some board meetings in which having a broad set of management present is a great idea, and there are some meetings where in can be a hindrance.

The goal of the best-run boards ought to be to balance information dissemination with using the brain trust of the company to guide critical decisions. If you've taken the time to assemble important people on to your board, then you ought to use the scarce time you have together to pick their brains. In a perfect world, the executive team solicits input into key strategic decisions, but then the executive's own responsibility for the key decisions post-board meeting and delivering results.

The setup of every startup board meeting is some amount of time with management updating non-executive directors, some time for the board to debate key issues, some time where there is voting, and some time for non-executives. The key is figuring out how much time you have each of these functions and when. I've outlined the key functions in the graphic below.

From a non-executive perspective, there are some obvious reason board members want to hear from the heads of sales, market, product, HR, engineering, finance, and support. It is definitely a good idea to have your executive team at some board meetings and for some of the time of a board meeting.

  • It is important to non-executive board members to get a feeling for each senior member of the team -- how they think, how they present, what their key issues are, and how the respond to tough questions. From this we develop intuition on the health of the team and the health of each function so we can act as a good long-term sounding board for the CEO and for other board members
  • It is also important the CEOs give their executives visibility. It is a chance for management teams to get to know VCs and independent board members, and this should be important to CEOs to develop one's team.
  • It is also obviously more valuable to have a functional head present when the board is debating somethings that falls within their purview.

Note: This is part of a series on Startup Boards.

Objectives When You Don't Have a Broad Group of Management

There are some obvious and non-obvious reasons not to have the full executive team present during all board meetings (note the finance is usually always present).

  • The obvious reason is that the are times when a CEO needs to discuss performance issues of a member or members of his or her executive staff, and having any members present makes this conversation difficult. Conversely, if board members want to express concerns about the performance of a business function, it's harder with a broad team present.
  • The non-obvious reason is this : when every executive function attends a meeting and when each person has prepared "just" 5-10 slides, the entire meeting becomes more of an update meeting and less of a strategic debate about the most critical issues affecting the company. This is actually what happens at the majority of board meetings, and these meetings become less strategic and more of an update.
  • What starts out as a good intention for all involved (management to know the board and vice versa, plus a real exchange of information) ends up cutting out some necessary time for board debates. I often call this "filibustering the board meeting" because the clock is run out on the meeting and the important decisions get rushed at the end. Sometimes this is intentional, sometimes it is unintentional -- it is always short-changing the board's function and purpose.

Setting Precedents

If you always have your entire executive team present at board meetings, it sets the precedent and then becomes awkward when you want to have a more limited meeting. There are different ways to handle this. If you do quarterly board meetings, you could dedicate two meetings to executives being present and two of them where management is not present. Or you could choose to deep dive on different functions at each board meeting so that one of four board meetings is a deep dive on sales, then marketing, then product/engineering, then service/support.

Of course, another option is to split each meeting into the session where the executives are present and another portion where they are not. The challenge with this is that board meetings then become four-hour-plus affairs, and especially in early-stage boards it's hard to get this kind of time commitment from board members.

So What is the Answer?

As with everything, there is no one right answer, but it's a function of the stage of the company, the issues you're trying to resolve, and the need for more or less management interaction.

If you're the CEO just be conscious not to err to the extreme on the side of:

  • Filibuster meetings with all presentation and no debate
  • CEO-only meetings where you do all the talking and the board doesn't get to hear directly from team members

The best boards are strategic debates, where you present data and options and the board understands its role is to spar and get you to think but to let you own the ultimate operating decisions. The actual legal decisions a board makes should only be either administrative on one side or hugely strategic on the other side (like M&A).

Published on: Feb 22, 2019
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