MarketingJason Aten Nike's Latest Ad Will Make You Stop and Think. Why Every Brand Should Take NoticeThe viral ad is a lesson in how brands should be communicatingc with their customers.
Public RelationsHillel Fuld Why Every Entrepreneur Should Take up WritingIf you are looking to build a business, consider making a daily habit to write, even if you don't publish your words.
MarketingDustin McKissen Trouble Getting the Public to Wear Masks? Time to Call BatmanPenalties and shaming aren't the best way to achieve compliance with mask mandates. Instead, it might be time to fire up the Bat-Signal.
MarketingMinda Zetlin Walmart, Target, and Best Buy All Made This Change. Here's What You Can LearnThe era of retailers dictating customers' schedules may be over.
MarketingGeoffrey James 3 Ways Market Research Makes You Dumber and What to Do InsteadMarket research vendors make most of their money telling you what you already know, or think you know.
MarketingYoung Entrepreneur Council How Color Theory Can Influence Your CustomersIf your organization is looking to overhaul its reputation, color is a great place to start.
MarketingPeter Roesler Improve Your Content's Performance With These TipsIf you want content that helps you improve your conversion rate, it must be useful and interesting. Keep reading to learn more.
LeadBill Murphy Jr. Walmart Just Made a Huge Announcement. Here's the Key Thing Everyone MissedEveryone saw the announcement. Almost nobody understood why it mattered.
Owner's ManualJeff Haden Taylor Swift Just Announced an Unusual Bonus Track Strategy, and It's a Brilliant Marketing MoveTaylor Swift's new album has a bonus track, one fans will have to wait weeks or months to hear.
LeadBill Murphy Jr. McDonald's Just Made a Big Announcement. Is It Smart or Just Lucky?Other companies are requiring masks. But they don't have this advantage.
Icons & InnovatorsJason Aten 3 Lessons From Taylor Swift's Surprise 'Folklore' AlbumIf you spent the past four months arguing about wearing masks, you might want to reconsider whether that was the best use of your time.
MarketingHillel Fuld How to Effectively Form a Business CollaborationAvoid these mishaps as you begin any dialogue regarding a potential deal.
TechnologyJason Aten Apple Is Living in a Fantasy World, and It's a Cautionary TaleThe company's work-from-home ad shows it's out of touch with its users. That's a big problem.
LeadBill Murphy Jr. I Read the Big New Study About Chocolate. This 1 Key Lesson Became ClearThey followed 330,000 people for 9 years, and learned something about chocolate. But I learned something even better.
TechnologyJason Aten Why Apple's Sticking to Its Controversial App Store Policy Is Bad for the Little GuyThe company released a study it says justifies the 30 percent cut it takes on revenue from apps. That misses the point, especially when it comes to independent developers.
MarketingPeter Roesler The Power of How-to Content and Why It Is Still RelevantAre you shying away from how-to content for your blog? Learn why you shouldn't and what it offers here.
PricingGeoffrey James Warren Buffett Says Discounts Are for DummiesHere are 3 things customers value more than a low price even (especially) during a pandemic.
Covid Resource CenterShama Hyder 3 Ways to Break Through the Online Noise During CovidThis may feel like the time to stall your customer outreach, but now is the time to ACT.
MarketingMartin Zwilling 6 Strategies for Building Exceptional Brand LoyaltyAcquiring new customers still costs you five to seven times more than retaining existing ones.
TechnologyJason Aten TikTok Is the Fastest-Growing Social Media Network Ever. Why the U.S. May Ban ItTikTok was fastest among social apps to reach a billion users, but its relationship with the U.S. government makes things complicated for advertisers.
TechnologyJason Aten Facebook to Boycott Organizers: We're Sorry You Feel That WayAfter a meeting with the groups behind its advertiser boycott, Facebook doesn't seem all that interested in real change. Why that's a problem for every brand.
MarketingMinda Zetlin Walmart Is Going All Out to Lure Amazon Customers. It Might Actually WorkAmazon has a 15-year head start. But Walmart might have something even better.
TechnologyJason Aten Verizon's CEO Just Acknowledged What Everyone Already Knew About FacebookReach is great, but sometimes you have to count the cost to your brand.
Website DesignPeter Roesler Tips for Improving User Experience on Your WebsiteDon't give your site visitors an easy reason to click away.
MarketingMinda Zetlin Walmart Just Made a Really Fun Announcement. It's Also a Clever Business MoveThe retailer is turning a boring necessity into something completely different.
TechnologyJason Aten Digital Advertising Was Already Having a Bad Year. The Facebook Boycott Could Change It for GoodIt's no longer considered OK to support platforms that betray your values.
Search Engine OptimizationPeter Roesler User Experience Will Affect Google Rankings Starting Next YearIn 2021, user experience will be an important Google ranking factor. Here's how you can prepare your site.
Search Engine OptimizationPeter Roesler 2 Handy Google AdWords Tricks to Help Boost Your SEOAre you using Google AdWords to its fullest potential? Find out how to improve your site's visibility with these tips.
MarketingDavid Cancel 5 Storytelling Tips to Better Communicate Your Brand MessagePeople don't buy products--they buy stories.
Search Engine OptimizationPeter Roesler What You Need to Know About Google's Cumulative Layout ShiftKnown as CLS, it will be a main ranking factor in 2021 for Google's algorithm. Here are the basics of what it means for you.
TechnologyJason Aten Facebook's Response to Ad Boycott Shows Mark Zuckerberg Doesn't Get ItThe founder and CEO says the company will take some steps to label content. Advertisers and activists say that isn't enough.
Owner's ManualJeff Haden Verizon Just Joined the Facebook Ad Boycott. Here's Why That Matters to YouThe Facebook ad boycott continues to grow as Verizon decides to pull its advertising from the platform.
StrategyEntrepreneurs' Organization This Simple Mindset Shift Could Make or Break Your Company During CrisisHow to engender the strategic flexibility necessary to survive the Covid-19 crisis.
Online MarketingJeff Steen 5 Thought Leadership Topics to Write On Right NowWhile some past-decade writings still hold value, we need to spend time on new guidance for 2020 -- giving leadership tools for handling social media, ethics, and shficultural values.
Search Engine OptimizationPeter Roesler Google Changed Its Result Pages Again. Here's What You Need to KnowGoogle's ever-changing algorithm now emphasizes the importance of recent search history for SERPs. Click to read more.
Search Engine OptimizationPeter Roesler Here's What Google's New Highlight Feature Means for Your WebsiteAfter several years of testing, Google finally launches a feature that directs users to your website based on highlighted text that they originally searched for.
TechnologyJessica Stillman Wharton Study: Smartphones Are 'Adult Pacifiers' That Lull Us Into Oversharing The research sheds light on how you can adjust your company's marketing to take advantage.
LeadBill Murphy Jr. Walmart Just Started a Bold Experiment. Here's How the Future Could LookThe retail giant's plans for checkout counters are a lesson to small businesses that now's the time to start trying some new ideas.
MarketingPeter Roesler Tips for Using Original Research to Achieve Better Search ResultsConducting and sharing your own studies can help boost your search results significantly. Here's how.
Search Engine OptimizationPeter Roesler The Latest Rumors About Search and How It Keeps ChangingDiscern between search fact and fiction and know what works by using the tips and information here.
LeadSonia Thompson The End of Aunt Jemima and What Your Company Should DoQuaker Oats is moving to make its marketing more inclusive. You should too.
MarketingCarol Sankar Four New Ways Brands Can Speak Directly to CustomersIt's time to embrace less traditional communication channels, like texting and web chats.
MarketingCarol Sankar Three Ways to Have Difficult Conversations With Your TeamYou can no longer remain silent during a time of uncertainty and unrest. Here's how to get started
MarketingYoung Entrepreneur Council Why You Should Focus on Brand Reputation Rather Than MarketingCustomers tend to remember experiences, so your reputation after a positive or negative one will be likely to stick.
InnovateYoung Entrepreneur Council Think You're 'Innovative'? 8 Better Words to Use InsteadThere are more accurate (and less overused) ways to tell the world what you do.
LeadBill Murphy Jr. Netflix Just Made a Smart, Easy Change. Your Business Should Copy ItSure, you could squeeze out a few more dollars. Or you could make the smarter move.
MarketingLarry Alton How to Balance Client Acquisition and RetentionDeciding which growth strategy is worth the larger investment takes careful consideration of these key factors.
Event MarketingShama Hyder How to Keep Up Momentum After Your Event Got CanceledHave a business that revolves around one central event, only to have it called off this year? Here's how to charge through relatively unscathed.
MarketingKimberly Weisul Why Brands' Black Lives Matter Statements Can So Easily Go WrongCompanies are getting applauded and pilloried for public comments about race. Marketing guru Bonin Bough says it's not about how much compassion you feel.
StrategyHeidi Zak How to Choose the Right Creative Agency for Your ProjectAsk yourself and potential agencies these questions before signing any contracts, as the right partner can make all the difference.
LeadBill Murphy Jr. Walmart Just Announced an Unusual Change. Here's How Customers Are RespondingIt's a lesson for business owners of all stripes: how to find a creative way to add more revenue without adding to fixed costs.
MarketingYoung Entrepreneur Council Sell More on Amazon by Using These Essential Photo TipsThe right images on Amazon could potentially be worth hundreds of thousands of dollars for you and your brand.
TechnologyJason Aten Facebook Has a 'Truth' Problem. What That Means for BrandsMark Zuckerberg's stance on controversial posts has implications for businesses that use the platform to reach customers.
LeadSonia Thompson Your Brand Shouldn't Stay Silent About the Killing of George FloydSocial justice issues impact your customers, your team members, and your business. Silence about these issues does more harm than good. Here's how to speak up.
