MarketingSonia Thompson Gen-Z, 25% of the Population and 48% Minority, Shapes the Future of MarketingInclusive marketing is the future of marketing.
MarketingHoward Tullman Chicago's Curious Exercise in Bashing Its Own Brand Like a lot of urban centers, Chicago has experienced some trouble. The difference is that Paris doesn't advertise it.
MarketingPeter Roesler Tips to Optimize Your Paid Search CampaignsPaid search efforts are only as effective as you make them. Use the optimization tips here to improve your PPC results.
MarketingJason Aten Delta Just Reminded Everyone It's the Only Airline Doing Something Every Traveler Can AppreciateMost of its rivals have stopped blocking the middle seat, despite a rise in Covid-19 cases.
TechnologyJason Aten Elon Musk Is Quietly Making It Harder to Buy a TeslaThe company's latest moves to lower costs may have the same effect on customer confidence.
MarketingShama Hyder Here's the Opportunity Covid-19 Could Offer Travel and Tourism BrandsWith global tourist arrivals expected to be down anywhere from 58 to 90 percent throughout 2020, tourism brands are having to rethink the way they market themselves. Here's what's working.
Public RelationsEntrepreneurs' Organization 6 Ways Tech Companies Can Enhance PR CoveragePublic relations executives should focus on timely, simple messaging that reinforces customer benefits.
MarketingJason Aten Target Has a Brilliant 4-Word Response to Amazon's Huge Prime Day ResultsThe popular retailer had a big shopping event, but its reaction to its larger competitor is even more buzz-worthy.
MarketingMelina Palmer How to Use Fickle Social Media Trends for Lasting Business BenefitsChasing trends isn't a great strategy for most businesses, but you should still watch for social media trends. When properly leveraged, they can have a huge impact on your bottom line.
5G RevolutionMinda Zetlin T-Mobile's Weird Little Promotion Is a Master Class in Clever MarketingIt's a yummy way to explain spectrums and bandwidth.
MarketingCarol Sankar 4 Easy-to-Implement Tips for Landing More Positive Reviews for Your BusinessBy taking a more proactive role in your customer engagement process, you will get the reviews that strengthen your brand and drive even more sales.
MarketingScott Goodson How the CMO Role Is Being Supercharged During Covid and BeyondThe position has the opportunity for a new level of influence across the corporation as we face times of rapid change and widespread uncertainty.
MarketingMichelle Manafy 2 Things Marketers Need to Master for Their Virtual EventsVirtual events have tremendous potential to create fans of the organizations that host or sponsors them. Done well, a virtual event can be the best marketing a company can do all year.
LeadJustin Bariso Ocean Spray Just Gave the Viral Skateboarding TikTok Guy an Extraordinary Gift. It's a Lesson in Emotional IntelligenceAfter his car broke down, an Ocean Spray customer's video went viral. Ocean Spray saw a golden opportunity.
Countdown: Holiday 2020Jessica Stillman 3 Things Small Businesses Should Do Now to Prepare for the Holiday SeasonA Google small-business expert offers advice on getting your online presence ready for the holiday rush.
TechnologyJason Aten Microsoft Just Did the 1 Thing No Brand Should Ever DoThe tech giant is rebranding its search engine.
TechnologyJason Aten It's International Podcast Day. Here's How to Start a Podcast for Your BusinessAlmost any business can start a podcast with these simple steps.
MarketingPeter Roesler How to Reduce Wasted Spending With Your PPC EffortsBeing smart with your pay-per-click efforts provides more funds for other marketing needs. Keep reading to learn how.
MarketingJason Aten Amazon Finally Announced Prime Day. Target's Response Is a Brilliant Example of How to Steal the ShowTarget announced its Deal Days for October 13 and 14--the same two days as Amazon's Prime Day sale.
MarketingChristine Lagorio-Chafkin 4 Tips for Not Running Afoul of Facebook's New Political Ad RulesFacebook outlines tips for businesses to comply with its pre-election advertising rules.
Bringing Innovation to MarketMartin Zwilling 5 Strategies for Tuning Your Solution to Have the Broadest AppealSome key strategies to make your solution attractive to mainstream customers, as well as early adopters.
MarketingSonia Thompson What Happens to Customers Most Brands Exclude?The downside of excluding customers with differences is often more than a lost sale.
MarketingPeter Roesler Tips to Use YouTube to Improve Your Paid Advertising EffortsYouTube provides a powerful platform for reaching clients and increasing the effects of PPC advertising.
MarketingKenny Kline 4 Tools to Boost Content Marketing EffortsBe efficient with your effort to outshine your competition.
LeadSonia Thompson How to Determine What Kinds of Experiences Your Customers ExpectForget industry norms. Your customers don't compartmentalize their expectations of what a good experience is.
Search Engine OptimizationPeter Roesler What You Need to Know About Hyper-Local SEO and How It Can Increase Your Search VisibilityTargeting the right keywords for your area significantly increases search visibility.
StrategyMartin Zwilling 5 Customer-Centric Business Strategies to Boost Your GrowthThe world keeps changing, and business strategies that worked in the past simply don't get the customer loyalty they once did.
GrowSonia Thompson 3 Simple Ways to Use Content to Increase Your Customers' SuccessSometimes the value you provide in the supporting elements of your customer experience will be what your customers remember and appreciate most.
LeadJustin Bariso The McDonald's Response to Viral TikTok Video Is an Epic FailIt's a huge missed opportunity--and a master class in how not to communicate.
MarketingYoung Entrepreneur Council What You Need to Know About Rebranding in the Era of Covid-19With the pandemic reshaping the world, here's a few tips on how to reshape your brand.
MarketingPeter Roesler Proven Ways to Generate Leads Through Your Facebook PageStrategies to get more out of your social media.
MarketingPeter Roesler Local SEO Tips: From Foot Traffic to RankingsAre you interested in improving your local SEO? If so, use the proven and practical tips described here.
LeadBill Murphy Jr. People Hate This Common Habit, but It's Actually a Sign of High Emotional IntelligenceDo you do this? And do you understand why people do it?
TechnologyJason Aten Apple's Latest Ad Is a Hilarious and Terrifying Look at Why Privacy Matters on Your iPhoneThe iPhone maker wants to remind people that you can have it both ways--great devices and privacy.
MarketingCarol Sankar Why Niching Down Is an Entrepreneur's Best Chance of Standing Out By strategically pursuing the sub-niches that will work best for your brand, you can increase your profitability and better define what makes your company unique.
LeadMinda Zetlin Walmart Quietly Disrupted This Industry for Months. It's Going Big Starting TodayKatie Couric and Patti LaBelle are providing extra star power.
Owner's ManualJeff Haden How This Fitness Expert Mastered the Subtle Art of Content Marketing--Without MarketingContent marketing is pull, not push. So is building a relationship with an audience.
MarketingPeter Roesler Pay Per Click Trends You Can't Afford to IgnoreAre you ready for the new world of PPC? How the latest trends will affect your marketing efforts.
MarketingMartin Zwilling 6 Ways to Use Storytelling to Enhance Your PitchHow personal anecdotes and stories can make your business pitch memorable to investors and constituents.
MarketingCarol Sankar 3 Proven Strategies for Rapid Customer Acquisition on SocialAlthough social media is a powerful way to get your products or services to stand out from the competition, all campaigns are not the same.
MarketingDavid Finkel An Old-School Marketing Tactic That Is Cool AgainThey stand out, in whole or in part, because of how the world has moved past them in most ways.
MarketingEntrepreneurs' Organization 6 Tips for Writing Compelling Thought Leadership ArticlesThought leadership--done well--is an effective marketing strategy that can significantly increase brand awareness. Here's how to do it right.
MarketingMinda Zetlin Amazon Just Gave a Master Class in How Not to Launch a New ServiceApparently, the company learned nothing from its HQ2 fiasco.
MarketingStephen Denny 3 Ways to Escape the Speeds and Feeds TrapMarketing tips to help you tap into cultural relevance.
Inc. 5000Tom Foster 'A Growth Industry Like I've Never Seen': Inside America's No. 1 Fastest-Growing CompanyHe is a first-generation entrepreneur--and was early to see that privacy laws are creating a massive market.
MarketingRaj Jana 3 Communication and Marketing Tips for When You're Faced With a CrisisCommunicating during a crisis such as Covid-19 can be difficult. Business communication shifts must occur to stay connected with customers and brand community.
MarketingPeter Roesler How to Create Content That Outlasts Google Algorithm UpdatesIf you want to ensure your content survives potential search updates, consider these key tips.
MarketingEntrepreneurs' Organization Why In-House Video Content Is Critical in the New NormalMaking your own video content helps customers get to know you in a dynamic way. Here's how to do it right.
MarketingJason Aten Nike's Latest Ad Will Make You Stop and Think. Why Every Brand Should Take NoticeThe viral ad is a lesson in how brands should be communicating with their customers.
Public RelationsHillel Fuld Why Every Entrepreneur Should Take Up WritingIf you are looking to build a business, consider making it a daily habit to write, even if you don't publish your words.
MarketingDustin McKissen Trouble Getting the Public to Wear Masks? Time to Call BatmanPenalties and shaming aren't the best way to achieve compliance with mask mandates. Instead, it might be time to fire up the Bat-Signal.
MarketingMinda Zetlin Walmart, Target, and Best Buy All Made This Change. Here's What You Can LearnThe era of retailers dictating customers' schedules may be over.
MarketingGeoffrey James 3 Ways Market Research Makes You Dumber and What to Do InsteadMarket research vendors make most of their money telling you what you already know, or think you know.
MarketingYoung Entrepreneur Council How Color Theory Can Influence Your CustomersIf your organization is looking to overhaul its reputation, color is a great place to start.
